Your business rests on your ‘Brand Building Strategies. The brand is the prime indicator that your business is secure, dependable, and poised for growth and success. If your business affects people directly and is visible on a market shelf, then you got to have yourself a ‘Brand’.
As an emerging enterprise, you wish to drive sales and support operations that would help increase profit and help maintain your sales funnel. This is indeed a time-tested strategy. However, building a brand online is almost equally as crucial as this will enable your business to reach places that were inaccessible via conventional non-digital promotional mediums.
Building a brand online takes time. It is most likely that you won’t be seeing the results overnight. But rewards are truly worth it if you are able to establish your Brand.
Brand Building Strategies establishment goals can be achieved in 6 easy steps:
STEP 1: STAND OUT WITH AN EXCLUSIVE BRAND NAME
If you wish your business to stand out online and become recognizable, it is important to create a unique brand name that not only grabs your audiences’ attention but also underscores what your Brand is about.
Your brand name should give clarity on the product or service you provide, or it should be intriguing enough to make people want to find out more.
The brand name should ideally be short. More importantly, it should be easy enough to get registered in our minds. Especially in the online domain, websites run in billions. So our brand name has to be good enough to get cataloged in the minds of the user.
STEP 2: CREATE A RECOGNISABLE LOGO
The first element that introduces your business to your clients is your logo. A strong and purposefully designed logo helps to create a favorable first-hand perception of your Brand. Getting a recognizable and unique logo equally compliments a unique brand name.
With the Brand going digital, it is even more challenging to have a unique logo. The reason being the smallest space where your logo is displayed is a Favicon, a space smaller than a thumbnail that sits on the corner of your webpage window.
Key features that your logo designer needs to consider are your brand statement, color schemes, styles, composition, and personality.
An inspiring logo design has the power to enhance your brand recognition by even up to 100%! That crucial is a logo design.
STEP 3: WEBSITE BUILDING WITH EASE OF NAVIGATION
The next step is acquiring your share in the digital real estate where your brand name and logo will be displayed along with other content. Think of it as buying a shop and putting your name sign/name board on it.
Only given the intense competition present online, your website also transcends as a key tool for positioning your business. Websites / Websites have become the first place for customers to gain insights on any brand before investing.
Designing a website layout is the first and most crucial part of the website development process. A website must be quick to load and easy to navigate. The industry experts recommend having a three-click architecture for your website. This means that every piece of information/content on your website must be accessible to the users in not more than three clicks (of the mouse button).
However, when it comes to building and designing your website, it must be straightforward and easy to navigate. A poorly designed website cluttered and challenging to explore will push potential clients away.
STEP 4: SOCIAL MEDIA PRESENCE
The next important step in building your Brand is ensuring its presence on Social Media platforms. Like a website, social media presence is another crucial tool that contributes directly to brand positioning if done correctly. Social Media presence is directly proportional to your Brand’s visibility.
Linking your website with social media helps you generate many generic leads/customers. Not only that, the customers would then be directed to your website.
Social media must be used to introduce brands and businesses to the general public. However, overdoing it might be equally adverse for your Brand. Online statistics show that 65% of the followers will unfollow brands that fail to provide them with either educational or entertaining content.
STEP 5: EMAIL LISTS AND SUBSEQUENT TARGETTING
Given the extensive competition among brands, it is challenging to stand out so that the customers can take notice. Building an Email List is a key solution to this issue. That way, you could always reach out to your specific customer base whenever you have a new talking point. Whether it is a new product/service launch, special discount, festival offers, corporate social initiative, and much more, email marketing enables more than one way for you to reach out to your customers.
Email marketing is a time-tested method that gives high conversion rates and helps generate much traffic.
However, with more and more statutory regulations in place, more and more Email lists that are purchased are getting filtered by the email systems. Hence your Email list must be built solely via organic means. An excellent way to build an email list is through lead capture forms on websites or via relevant campaigns on social media.
STEP 6: BUILDING PRESENCE, STAYING ACTIVE
Among the many objectives of brand building, a prominent one is to create a loyal customer base. To sustain this customer base, we must undertake customer engagement activities and relevant campaigns to keep them interested.
While organic use of social media is good enough to post content that would be valuable to the customers, paid usage can further enhance the metrics. A higher number of engagement metrics translates to amplification of your online brand presence.
Building a brand online may seem like a monumental task to achieve. However, once your Brand is established on the internet, it has every potential to transcend your business to the next level.
The industry is ever-changing, and the competition keeps adding to the list. As a result, the urgency to build your Brand online keeps increasing daily. So now it’s ever more important to direct your focus and energies to transform your business into an online brand.
Conclusion
At Sesler Tech, we shape brands to enable market leadership for your businesses. Our brand building strategies help elevate you from the rest of the competition. Our partnership helps your business grow bigger and better.
Our focused strategies help you cut through the clutter and enable your communication to reach unhindered to your client base. We are communication experts as well as design specialists. We help you place a better pitch before your customers, thus outclassing your competition.
At Sesler Tech, our brand building strategies and solutions can transcend to a global level so that your target user may have no issues accessing your product or service from anywhere in the world. At the same time, our solutions are responsive and scalable. We can meet the ever-changing business scenarios via thoroughly measurable metrics to help you assess the effective strategies employed.
We serve a broad spectrum of clientele from all over the globe esp. US, UK, Canada & MEA.
