We at Sesler Tech believe that the best way to drive people to your website or landing page is to create great content. Whether you’re writing a blog or designing infographics, the content should be relevant and catchy!
However, as of date the web is already ebbing with great content. As a result every great content faces dire competition. Thus the technique that helps your content ace the competition and finds prominence in Google Search results is … Search Engine Optimization (SEO)
SEO is simply a technique whereby you can leverage your content prominently whenever a related term is searched in Google.
How we drive SEO help?
We believe that Content Marketing and SEO need to go hand-in-hand to be able to drive both the engagement and traffic. At present we are offering you following content services:
- Blog Posts
- Landing Pages
- Product Pages
- Infographics
- Videos
The real key (or keys) that helps your content move across the search rankings and claim the right spot are – Keywords. For example, if someone searches for a service like, “Digital Marketing”. So Google will now search the website database for the keyword – “Digital Marketing”, and will then serve the relevant content to the end-user.
These keywords will be placed strategically within the copy or video descriptions, meta-tags and so on thus optimizing the content for searches in the Google engine.
Alongside right keywords and optimized content, it is important to ensure that your content is organized. This means that your content should be logically arranged and easily navigable. A great way to do this is to plan a systematic flow for your content that includes relevant links as well as a simple sitemap to help SEO and make your content findable.
Remember
The practice of SEO is not just about the top-slot visibility of your content, but what is also critical is that your content must create a value or utility for your specific and unique audiences.
