Why is outsourcing content writing beneficial for the companies?
That is the question you want to ask yourself before outsourcing content writing work to any third party agency… well like … us, Sesler Tech.
It is after all your company. Every mission, vision and objectives are right there… with you. So then what could a digital marketing agency possibly do to influence perceptions of your clients for good?
Well the answer is that content writing is a skill that involves finer nuances. And it is command over these nuances that help you, your website and your content stand out on the internet.
You are a busy person. Your company needs your attention on the revenue and growth funnels. It would always be convenient to share necessary information with a professional and then let them use that to build your presence online.
But why should I choose you?
You might have this question in mind…
First of all it is much easier to hire an agency to do the job instead of hunting for content and copywriting courses. You certainly do not have time for this.
Secondly, with Sesler Tech you get the advantage of getting the best for your buck. Our team of experts will give you the best solutions at much competitive rates.
The informative writing or the content writing focuses primarily on drafting a Google Search featured content. Our copywriting and content writing service focuses primarily on your strengths and then builds the narrative around them.
With a structured content flow, use of relevant keywords strategically as well as back-linking of the content we make sure that your blogs/ websites are search engine optimized. Keyword research and analysis is an important part of SEO. Our search optimization experts make sure that your blog or website or content stands out in a sea of information.
Besides being strong on the technical draft of it, our content serves as a highly meaningful and convincing source of information that gives a utility aspect to those accessing it.
Once SEO-ready content is posted your clients will have no trouble finding you!
What is the purpose of Content Writing?
Content in general has four main objectives. For a content to be ideal it has to cover at least three out of four objectives. These four objectives in no specific order are:
- To Entertain
- To Inspire
- To Educate
- To Persuade
The entertainment aspect keeps the people engaged and glued to the content. An inspiring content as the name suggests works on building an affinity of your product / service in the minds and hearts of your potential clients.
Education aspect works towards presenting your product or service as the sole solution to our clients’ problems.
Persuasion aspect works when we finally appeal to his logical side by furnishing data and analytics, thus affecting them to base their buying decision centered around your product or service.
How does a good content help you sell?
You often wonder why stress so much on content? Well… content is the road to bread and butter for every business looking to thrive on the internet. Let us break down the importance of content into several pieces for easy comprehension.
Its helps you to position your brand in the market. Content is the bridge between your USP and your client.
Content is not only technologically drafted or visually appealing but also serves utility to your clients.
A good content is the one that guides your clients straight to the call of action without you needing a pricey marketing campaign.
How our content helps you gain visibility?
At Sesler Tech we approach content writing with a four point strategy:
Incorporating Vision: Our Content team at Sesler Tech is committed towards fulfillment of your Brand Vision. This translates to the strict quality checks of the content as well as ensuring that it is objective-oriented. Be it a blog or even a small press byte, it tends to enhance your brand perception.
Versatility: Contrasting tones, divergent campaigns, distinct business verticals – our team treats each of them with remarkable ingenuity. Our team comprises of experts who are well versed with every dimension of content writing. The fruit of their labor thus is sweet for our clients.
Focus on content: Our Content team is solely committed to providing you with world class content. The content will be SEO ready, searchable and backlinked as per your requirements. However, unless you have subscribed to our digital marketing services, utilization of content will be solely as per your discretion.
Single stop communication: Instead of utilizing services of a fresh content writer each time, and thus giving your content a different tone and treatment every time, you can simply subscribe to our content writing services and get that seasoned and mature tone of communication resonating across print, web and electronic media. Let your brand be enhanced with the power of consistent flair to your communication.