Digital media growth was estimated at 4.5 trillion online ads served annually

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Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'

Courtesy: Elio Santos

In 1990 Archie search engine was created as an index for FTP sites

Courtesy: Mikael Blomkvist

In the 1990s, the term Digital Marketing was first coined

Courtesy: Mikael Blomkvist

First clickable banner ad went live in 1994.

Courtesy: Mikael Blomkvist

It was with "You Will" campaign.

Courtesy: Mikael Blomkvist

44% of all people who saw it clicked on the ad

Courtesy: Elio Santos

2000s customers began searching for products and making decisions about their needs online first.

Courtesy: pressfoto

In 2007, marketing automation was developed

Courtesy: Mikael Blomkvist

Digital marketing became more sophisticated in the 2000s and the 2010s

Courtesy: Mikael Blomkvist